Design system, web & communication · 2024
Norfalk
One system built and maintained end to end for a Danish bio-based products brand: from design system to LinkedIn, they run all of their communication through DevNova.
The challenge
Norfalk came to us with a logo in several versions (black and white) but no system behind it. Their website ran on WordPress, wasn't optimized for search engines, and had broken buttons that led nowhere: a real problem for a brand whose audience includes investors, partner companies, prospective clients, and people considering a job there.
What we did, service by service
Design System
What we found
Norfalk had a logo in a few different versions and no rules for anything else: color, type and tone were being improvised piece by piece.
What we proposed
A design system built with one goal in mind: making it visually clear that their product is eco-friendly and causes far less environmental damage than others in the category.
How it evolved with the client
Tested the palette and type system against real formats (web, decks, product materials) before locking the rules.
The result
A consistent set of rules the rest of the project (web, Canva, decks, LinkedIn) could build on.
Web design
What we found
Their existing site ran on WordPress, wasn't optimized for search engines, and had buttons that led nowhere.
What we proposed
Discovery sessions to define the site's sections: kept what worked (news, contact) and added technology, sustainability and products, built specifically so investors could get to know the company in depth.
How it evolved with the client
Reviewed structure and content section by section with the team before development, then fixed every broken link and optimized for search engines.
The result
A fully functional site, indexable by search engines, with every piece of navigation actually going somewhere.
Canva setup
What we found
Every employee was building their own slides with no consistency: margins, logo placement, colors and fonts all different from one deck to the next.
What we proposed
Brought the design system into Canva and handed it over so the team could keep producing on their own.
How it evolved with the client
Redesigned the decks they already had and built new commercial and investor decks on top of the same templates.
The result
A team producing on-brand materials without waiting on an agency, and decks that finally look like they belong to the same company.
Naming workshop
What we found
Products were being named inconsistently, with no shared criteria across the team.
What we proposed
A virtual workshop facilitated by DevNova, with reflection exercises to define how products should be named going forward.
How it evolved with the client
Worked through naming scenarios with the team live during the session, adjusting the criteria as real product examples came up.
The result
A naming system applied consistently across every commercial and investor presentation since.
LinkedIn Management
What we found
Norfalk had a LinkedIn page with almost no activity and no posting consistency.
What we proposed
Ongoing management of their LinkedIn presence, with a fixed weekly posting schedule.
Before: 2,470 followers
Today: 2,713 followers
How it evolved with the client
Adjusted format and timing month over month, always posting at the same time slot to work with the algorithm rather than against it.
The result
From 2,470 to 2,713 followers in just 3 months, with a consistency the page never had before.
Newsletter
What we found
Investors had no single, brand-consistent document keeping them updated.
What we proposed
An HTML newsletter built on the same visual system as everything else.
How it evolved with the client
Adjusted format and content based on what the owners needed to forward to their own investors.
The result
A newsletter the owners send out and their investors actually read, distributed by the owners themselves.
Mobile preview
Visit the live site
The transformation
Before DevNova
After DevNova
Results
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