Design system & web · 2023
Gisela Rodríguez Estética
A design system and website for a premium beauty center, built from a logo and nothing else.
The challenge
Gisela already had a logo, but nothing beyond it: no palette, no typography, no defined voice, and no website. A premium beauty center with no way for people to find her or see her work before booking.
What we did, service by service
Design System
What we found
Gisela already had a logo, but nothing beyond it: no palette, no typography, no defined voice.
What we proposed
Built a color palette starting from one primary color she chose, expanded into a fuller palette that actually works across a website. A single color isn't enough. Defined typography, visual style, and brand voice: what she wanted to communicate and how.
How it evolved with the client
Every proposal was discussed with her directly before moving forward: palette, tone and style were agreed on with her, not just presented.
The result
A visual and verbal identity she could apply everywhere, without a single design decision left to guesswork.
Web design
What we found
She had no way to show her treatments online, and in a service like aesthetics, trust matters more than almost anything else before someone books.
What we proposed
A website built around her treatments, with dedicated space for before-and-after photos of real results.
How it evolved with the client
Adjusted the layout and photo treatment based on what actually built confidence for a first-time visitor.
The result
Findable, professional, premium-positioned: from no web presence at all to a site that does the convincing before the first message.
Mobile preview
Visit the live site
Results
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