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Mauro Crema

A landing page and sales deck built to get a live fluorescent-painting performer actually booked.

Mauro Crema: Landing page & sales deck
Mauro Crema
Visual artist, live fluorescent painting performances
Landing page, Sales deck
2024

Mauro paints live using fluorescent paint during music sets, but had no website: brands, companies and DJs who might book him had no way to find him beyond Instagram.

Landing page

His whole visual identity already lived on Instagram (his only channel) with a fluorescent aesthetic that had never been built for a website.

A landing page built to convert: the same fluorescent aesthetic carried over from Instagram, structured around getting a brand, company or DJ to actually reach out.

Adjusted layout and calls to action based on what real inbound contacts responded to after launch.

A landing page that captures contacts instead of just looking good.

Sales deck

When a potential client took a meeting with him, he had nothing to show beyond his phone.

A sales deck in the same visual system as the landing page, built for him to present live in meetings.

Refined the slide flow with him after using it in a couple of real meetings.

A deck he can pull up in any meeting that looks like the rest of his brand.

Mauro Crema
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Mauro Crema: Sales deck preview
Mauro Crema: Sales deck preview
+50%
Instagram follower growth since launch
1
International collaborations booked through the new materials
Web + deck
More inbound emails and WhatsApp messages to book dates since launch

Norfalk

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