Web design · 2022
Samuray BJJ Academy
A website that solved a communication problem, not a demand problem, for a Brazilian Jiu-Jitsu academy.
The challenge
Samuray BJJ was nearly impossible to find online. There was no website, and their Instagram was hard to find. The only way most people found them was Google Maps, where the listed phone number didn't take calls at all (it only worked over WhatsApp), so anyone who called got nothing. On top of that, classes ran on a narrow, specific schedule (Monday, Wednesday and Friday, 8:00–9:15pm). The result was a wide gap between someone finding them and someone actually becoming a student: at its core, a communication problem, not a demand problem.
What we did, service by service
Web design
What we found
The barrier wasn't demand, it was communication: no site, a hidden Instagram, a phone number that didn't take calls, and a schedule easy to miss.
What we proposed
A website built around community (their real differentiator against other jiu-jitsu clubs) with a strong visual focus on people actually training, including deliberate representation of women training, to help attract more women into a discipline where they're usually a minority.
How it evolved with the client
Adjusted the photography direction and homepage structure with the team to make sure the schedule and the way to reach out were impossible to miss.
The result
Class times clearly visible, and a simple, direct way to request to join by email: closing the exact gap that was losing them students before.
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